With strict design and layout guidelines enforced by TED on independent events, the design and workflow of the site was already defined for this project. My goals for this project were not only develop a simple WordPress CMS site, but also focus on the visibility and accessibility of content to ensure that the event was sold out and successful.
Key features of this project:
- SEO and promotion across social media
- HTML5 and mobile friendly
- Intuitive call-to-actions for both participants, speakers and sponsors